Blick Art materials has been the long-standing provider of premium art supplies since 1911.
The company offers student discounts and wanted to reach more college-aged students with an integrated media campaign, while also highlighting their featured artists in the same age range.
Client: Blick Art Materials
Brief: Draw in more college-aged customers and highlight Blick's featured artists with an integrated media campaign.
Roles: Art Direction, Photography, Design
Project Type: Integrated Campaign
People can interact with these ads by scanning the QR code to lead to Blick's Featured Artists Page
The portraits are meant to invoke a sophisticated, classic look with the dichotomy of artists on the cutting edge of the contemporary art world.
Mock-ups of the campaign in public settings
A gif for social media advertising.